Search Engine Optimization is an active process of optimizing your website for improved rankings in organic searches. There are 2 different types of search results, paid and natural. You can invest in a variety of PPC campaigns by bidding on relevant keywords and competing with others who offer the same services that you do. Auction based bidding generally means the one with the larger budget usually wins. The other type of search results are natural or organic listings. These are preferred since they lend credibility and relevance to your website as an authority for the targeted search keyword. Optimizing your website takes 2 different approaches, onsite and offsite.

Onsite optimization includes title tags, keyword density, meta tags, meta descriptions, sitemaps, etc. Offsite optimization includes directory submissions, link partners, inbound links from other websites, social bookmarking, etc. There are a lot of different variables that play a role. The type of website linking back to you, the anchor text used, keyword weight, alt tags, h1, etc.

Deliverables include the following:

• A targeted list of up to 100 keywords
• Submission of your website domain to website directories, with results delivered via email in PDF
  
• Ranking report showing where your site is ranked on Google, Yahoo and MSN for your targeted keywords
  
• Audit of your website identifying areas for improvement and an assessment of your link popularity for up to 5 targeted keywords
  

This report will be delivered as a pdf and will serve as a foundation for your continued SEO efforts. If you would like to ongoing SEO work, consider a retainer package for guaranteed hours applied towards monthly retainer services.